Style is the true luxury that everyone can afford.

When I think of eyewear, I think of something very personal: the expression of a character, a state of mind, an aspect that identifies the wearer, individuality. Our philosophy at POLAR is to combine experience, passion, creativity and communication to create a great product for everyone. We love change and our collections are constantly evolving to keep up with trends, colors and moods.

From small beginnings come big things

Today POLAR is a major player in the international eyewear scene, with a worldwide distribution network: a touch of Italy in all corners of the world. Born in 1993 in the heart of the Italian eyewear district, POLAR is the essence of Italian style. With 30 years of experience, a constant look at fashion and trends, POLAR is now the largest independent brand of sunglasses and eyeglasses. Through the passion of its team, a group of young and talented people, POLAR® creates the perfect balance of style, quality and service at a competitive price.

More than ever, Italians

For years POLAR has been using magnificent Italian locations to create a scenic and striking outline for its collections. The adventure started nearby, from Venice, and then made stops in Portofino and Trieste. It was precisely Trieste that was chosen to host the 2024 campaign, inspired by the sea, sailing, the discovery of new horizons and new relationships. A scenario of intense colors and unmistakable scents that, like Polar glasses, knows how to create deep emotions and indelible memories.

A glimpse into the future

We at Polar never stop. We like to be active, on the move, having something new to say. Lately we like lightness, flexibility, comfort. From this inspiration was born, partly for fun and partly because we like to amaze, a new jewel of Italian-ness. The natural evolution of Off_beat: a surgical steel line, colored light and flexible, suitable for any situation and equipped with unprecedented comfort. A product made of details, all to be discovered.

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